What’s Working Right Now in Music Marketing?

It’s Chris Rockett here, your friendly neighborhood tactics pimp! Today I want to talk to you about what’s going on behind the scenes for my music promotion projects.

So what am I doing?

To help please the internet and the mighty “King Google” I’m placing much more emphasis on content based music marketing. You have seen that I’m doing YouTube videos, Twitter posts, Facebook pages, and blog posts.

This all works great to bring in new fans to your gang, because there is so much to talk about in your music scene, and you can easily jump into the conversation.

Let’s have a look at how you can do that…

Google – You can obviously pay for traffic on Google, but it’s really hard to make a profit so I’m going to suggest you use a process called “Search engine optimization” or SEO.

This means that you show up in the natural search results which will bring new fans to your website.

Did I mention that this kind of fan generation is totally FREE. (Very cool)

You can download a great introduction to SEO here.

But I would suggest you not overcomplicate this and just follow my simple process…

=> Add lots of articles to your blog related to the music scene that you work in.

=> After a while you will start to rank for a lot of different keywords and will be getting hits from all over the place.

=> Do the “Guest post method” and use the links back to your site to power up your blog trust in Google. This will in turn make it easier to rank for other terms.

Facebook – Make sure that you have a Facebook fan page and share high quality content everyday. Create work that is exclusive to your Facebook fans.

When you post ask then to comment and make sure that you join in the conversation before it dies. Share your YouTube videos, blog posts, new songs, guest blog posts and never post any crap on there at all.

If you do this right an post the best stuff you can find, people will share your content, and more and more of their friends will find and follow your page, which will create a feedback loop.

Facebook Ads – I’m also using ads in some cases and you can read my free guide on the Gen-Y Rock Stars blog here.

YouTube – Just start making simple videos at least three times a week and deliver high quality content to your network with not only your own music, but also your opinion of news in the scene, and album reviews for other bands.

Twitter – Track down the latest breaking news in your music scene and become the best source of music information for your fans. Also let your followers know about your own music once in a while.

Final thoughts

People are already looking for quality information about their favourite music so you need to plant yourself in front of those fans and then attract them back to your own website.

The Origins and Scope of the Rolling Stones’ Music

The Rolling Stones were like many other British acts of the 1960s as they were heavily influenced by American rock ‘n’ roll and R&B. They were at the leading edge of the so-called British Invasion of the mid-1960s, as the Stones and contemporaries such as the Beatles, the Dave Clark Five, Gerry and the Pacemakers, the Kinks, the Animals, the Yardbirds, the Who, Herman’s Hermits and the Hollies all made at least a significant showing on the charts, both in America and at home in Britain. Out of all of those groups, the Beatles, in spite of breaking up in 1970, became and still remain the most successful act in music history in terms of sales and influence. The Rolling Stones became a constant presence that is still active today. In addition to their longevity, the Stones have had significant success on the charts in America, Britain, and around the world. There is little doubt that any act since the Beatles fails to meet the Beatles’ standards, however there are few acts that meet the standards of the Stones either. For the most part, comparing the Beatles to the Stones is like comparing apples to oranges as they have different styles, with the Beatles being more influenced by early rock ‘n’ roll while the Stones were not only influenced by early rock ‘n’ roll but also by American Blues.

As noted above, the Stones and their British contemporaries were indeed influenced by early American rock ‘n’ roll artists such as Chuck Berry, Elvis Presley, Buddy Holly the Everly Brothers and Jerry Lee Lewis, and therefore had a foundation deeply rooted in rock ‘n’ roll. Once again, what made the Stones stand out from the Beatles and all of their other contemporaries, save for maybe the Yardbirds, was the fact that they were also heavily influenced by American Blues and R&B artists such as Muddy Waters, Rev. Gary Davis, Bo Diddley, Sonny Boy Williamson, Howlin’ Wolf and Arthur Alexander. A significant majority of the Stones’ recordings from their first three years (1963-1965) showcased both their rock ‘n’ roll influences and their blues influences. As a matter of fact a great deal of their recordings from this period would be cover songs of the American Blues and R&B artists mentioned above.

As the years went on however, the Stones added and incorporated more genres into their blues and rock ‘n’ roll foundation such as country, folk, baroque pop, psychedelia, adult contemporary, reggae, dub, new wave, punk and disco too name a few. It is this characteristic of the band which has made them very successful over the years as their ability to incorporate these other genres into their repertoire has enabled them to build upon their original foundation and consequently build an enormously successful career. Artists that influenced the Stones to incorporate news genres into their sound include George Jones, Bob Marley, Peter Tosh, The Flying Burrito Brothers and Otis Redding. Hits and popular songs over the years such as “Ruby Tuesday,” “Angie,” “Wild Horses,” ‘Tumbling Dice,” “Miss You,” “Paint It Black,” “Sympathy For The Devil,” “Start Me Up” and “Honky Tonk Women” are all indicative of their musical diversity. “Ruby Tuesday” is baroque pop; “Angie” is a 70s-style adult contemporary ballad; “Miss You” is a disco-rock fusion; “Wild Horses” and “Honky Tonk Women” have a strong country influence; “Tumbling Dice” is inflicted with gospel and soul; “Paint It Black” is eastern-tinged psychedelia; “Sympathy For The Devil” has a tribal meets rock ‘n’ roll sound, while “Start Me Up,” although sounding like a straight-forward rocker, is in fact a reggae based track. Even their biggest hit, “(I Can’t Get No) Satisfaction,” is an example of the Stones building upon their foundation as it features a much harder edge than their early cover songs.

The sound of the Stones would help lay the groundwork for a diverse array of rock artists which followed them such as Aerosmith, Guns N’ Roses, The Doors, The Stooges, Thin Lizzy, Oasis, Blur, The Stone Roses, Lynyrd Skynyrd, The Allman Brothers, Kiss, Alice Cooper, Led Zeppelin, David Bowie, T. Rex, The Ramones, AC/DC, Creedence Clearwater Revival, New York Dolls, Def Leppard, Foreigner, Bruce Springsteen, Stevie Ray Vaughan, Steve Earle, Neil Young, Elton John, The Sex Pistols, Bon Jovi and Pearl Jam–And that is just the first generation. One must consider the number of artists that the Stones-influenced artists have influenced themselves. The only thing that is as long-lasting as the Rolling Stones themselves is without a doubt the legacy they have left and will continue to leave even after the band calls it a day. When that day comes, it will be long after most of their British Invasion contemporaries have hung it up, most of them retiring back in the ’60s and ’70s. As rock music has changed, and even faltered over the years, the Rolling Stones remain one of the few constants as an excellent source of entertainment.

Categories of News and How it Influences Lives

What is new and what is happening in your vicinity, in your region, in your country and across the world is news. The news segment is a revenue generation sector that is a source of employment to millions of people across the world. Whether it is print or electronic, the ‘news’ phenomenon has touched the lives of all literate people. News is classified under various categories. It can be general, breaking, sports, entertainment, financial, political, international news, and the like. In the Indian context, Indian news covers all the said categories and the same can be accessed at various mediums be it newspaper, television or the Internet. The web world is home to a number of news portal that carry India news, international news on diverse topics.

The report of recent events is made attractive through a mixed display of graphics and letters with images at the backdrop, photographs, and live interviews. News can also be previously unknown information that is made public. But breaking news find more momentum in the electronic media. It is displayed as a single detailed story at repeat intervals or in between big news interrupting the routine timeline. The story that a breaking news carries may be either trivial or of immense importance but the public pay more attention to such type of news.

Entertainment news is one segment that is watched and read on web by majority of the youth because it carries information about the reality and the glamour world. Bollywood, Hollywood, Tollywood, music, dance, reality shows, and lot more related paraphernalia are covered under this news category.

The Indian stock market has emerged as the dream market for many as it is one platform where one can make good money in a short span of time and invest money for the long term for a secured future. The serious investor, besides collecting as much information as possible and adding to his knowledge base, also never misses on the Indian news that covers the market and finance sectors. He thus becomes well versed with the various moves of the market and the decisions he takes do bring him gains. Cautiousness is the buzzword when it comes to investing in the stock market; so, get updated with India news related to the market and experience a win-win situation.

The Bath Music Fest Returns

Great news for music lovers in the south west, it’s almost time again for the Bath International Music Festival to take place. The fabulous event takes place every year between May and June and has been running in one form or another since 1948 and has been a great success with improvements and more and more events added each year.

Bath has plenty of strong links to the music scene that date back to the sixteenth century, (even before the city was a popular resort for shopping and entertainment) influential figures such as Queen Elizabeth the 1st would often visit the city to listen to the many musical recitals in its abbey. Due to its strong influences and success with musical and dramatic arts the city set about organising its own festival which has with the exception of a couple of years become a great and well looked forward to event for over 60 years.

Back in 2006 the festival organisers added a new format of planned events which opened the doors to many different genres and collaborations. One of the most memorable and exciting performances that came about that year was a performance in the Bath Abbey by one of the most influential musicians of modern times Brian Eno with the cities Camerata chamber orchestra. Since then the festival has gone from strength to strength with many unique and wonderful performances and shows.

This year the Music festival will have many differing acts from around the world performing throughout the cities music and art venues. The Bath Music Festival opens each year with a large party within the city on the Friday night billed as ‘Party in the city’. The free night of entertainment begins with a procession by local school children to Bath Abbey resulting in a performance between them and the Brazilian percussionist and composer Adriano Adewale.

Throughout the rest of the night you will be able to catch many differing genres of music including rock, indie, classical and folk in many of the cities venues. The main attraction and headline event of the night will be the energetic samba group ‘Umpatacum’ who will be performing at the pavilion and are expected to be a wonderful end to the first night of the weekend’s festivities.