Electronic Press Kits – Why Every Artist Needs One And How It Helps Boost Promotion And Sell Music

A salesman needs a business card. A job applicant needs a resume. In the same manner, an artist /musician/band needs an artist profile. In music industry circles, artist profiles are called press kits, and now in this digital day and age, an Electronic Press Kit or EPK would always come in handy. An EPK is every musician’s business card or resume, and what does it aim to do? The bottom line is to SELL. It is a vital promotional tool that could help sell music online.

If an artist is signed to a music distribution deal, an EPK is one of the resource materials used by music distribution aggregators to pitch to online music stores such as iTunes, Amazon, among others. For concert and event promoters/organizers, club and show venue booking agents, an artists’ EPK could make or break a potential gig or event booking. And for music fans seeking more information about an artist, an EPK could establish that connection that could eventually build-up to a fan base.

What makes for a great EPK?

1. Artist Information
a. Bio or Profile = a brief yet concise write-up about the artist and his/her music. Include some personal background about your hometown, your childhood, your hobbies, your musical influences, etc., but make sure to tie it up on how these background information affected or shaped you as an artist.

b. Music work experience = if you are an artist who has done gigs in clubs, malls, local events, or even done some audio recordings like compilation albums, EPs, digital tracks, and the like, be sure to include these in your general artist information.

2. Music Listening Station or Samples/Previews/Music Streaming Links
Online EPKs are mostly built-in with facilities to host music files that could be used as listening or preview stations. Take utmost advantage of this facility. This is your chance for your music to be heard. Upload a snippet or even a full version of your song/s. At the end of the day, your music is worth more than a thousand words.

In line with this, music streaming links are often positioned along with “buy” or “share” links. In a music distribution standpoint, these ‘buy’ links give your audiences direct access to where they can buy or download your music. Once a listener likes what they hear, you should be feeding their impulse to buy. In the same manner, ‘share’ links are of equal importance. Statistics have shown that peer recommendation also propels a fan’s buying instincts.

3. Photos
It’s a blatant reality that music sells partly because of imaging. With the dawn of the MTV, fans are always curious and eager to see how an artist looks like. Photos also serve a professional purpose of providing news write-ups, album reviews, blog features, and the like, an accompanying image of the artist.

4. Press Section or Links
Perhaps at one point or another you have been written about by a music blogger, or a music site reviewed your album or song. It is best to provide a link to the site where the write-up was published, and/or place a quote or a section of the article where the writer put in a good word about you and your music.

5. Gig Sked/Calendar of Events
It has been said that one gig leads to another. Keep your fans updated where, when, and what time they can catch your live shows. Also keeping a reference of your previous gigs show potential promoters and booking agents that you are an experienced and bankable live performer.

Indie Music Out Of The Closet

 

Indie music is well known for its low profile and refusal to conform to current trends. The artists take pride in their individuality and their ability to survive in a cutthroat industry without compromising on their beliefs. But even the most dogged and persistent artists need a bit of help and luck in breaking into the scene and establishing indie credibility.

Showcase events are an ideal way for artists to perform to a wide audience, gain experience, and start building reputations on the indie scene. The Independent Music World Series is one of the largest showcase events for indie music in the US. Tony van Veen, the vice president of sales and marketing for one of the major sponsors, says that indie artists play a vital role in keeping the music industry energised and thriving.

IMWS insists that the showcase isn’t a popularity contest, but a search to discover and reward genuine talent. Despite its reputation as an indie showcase, artists from all genres are welcome to enter. The panel of judges consist of 12 music industry professionals. Artists are judged on their song writing abilities, originality, musical performance, vocal and lead instrument performance, as well as their “overall vibe.”

Other showcase events include the Palais de Festivals held at Cannes, France. The event consists of talent showcases, a conference track and networking events. The showcases are meant to serve as a platform for emerging artists and to teach artists and their managers innovative promotion techniques. All those involved in bringing music to the public’s attention, such as media programmers and record company representatives, attend to find new trends and sounds.

The Mid-Atlantic Music Conference in Charlotte, NC is a music conference that has been growing in popularity and credibility since its inception. Artists from all genres have to qualify to win one of thirty coveted slots for the final performance, which takes place in the Halton Theatre. Talent scouts and music executives who attend the conference give it excellent reviews and use the opportunity to sign up and coming artists to their labels.

Music industry enthusiasts John Phillips and Bryan Banks launched the Steamtown Music Showcase in September 2006. Eastern Pennsylvanian bands use the showcase to demonstrate their original music and song writing capabilities. The event is held in a different town every year. This year that honour goes to downtown Scranton, Pennsylvania.

Top 10 Entertainment News Stories of 2006

The world of entertainment holds great fascination for the young and old alike. It is a magical world with heroes, heroines, and rags to riches stories, romance and more. The year 2006 was full of excitement and of the many eventful happenings the most popular stories followed avidly through all media avenues were:

1. Death of Steve Irwin the crocodile hunter who brought the world close to crocs through his many films and talks. His death by a croc a species he loved and as devoted to shocked the world.

2. Top Gear presenter Richard Hammond was trying to break a land speed record which resulted in a high speed crash. The news of his accident and injuries spread like wild fire.

3. The British comedian Sacha Baron Cohen scored a huge box office hit when he shocked and offended ordinary Americans. He was adjudged as one of the “men of entertainment of 2006.”

4. The guerrilla artist Bansky hit headlines when he dared to replace Paris Hilton CD with his own CD of remixes titled “Why am I famous? And What am I for.”

5. Romance turned sour always interests fans and Sir Paul McCartney’s split with Heather Mills was blockbuster news.

6. The Oscars were swept away by a dark horse a Los Angeles race drama Crash which got a late and unexpected surge of support and overtook hot favorite Brokeback Mountain. The win made headlines and created a buzz.

7. Britney Spears poster featuring a nude and pregnant Britney created a furor after which Tokyo subway officials decided to reverse a ban on display of the posters.

8. A fairy tale romance and marriage means news in Hollywood especially when the couple is Tom Cruise and Katie Holmes. Scientology and a wedding in Italy added spice to the occasion and the wedding was popular news.

9. Oops mistakes happen even at BBC news. In the Apple versus Apple court case interviewed the wrong “Guy” was put in front of the camera. Instead of IT expert Guy Kewney a newcomer looking for a job Guy Goma was put on air.

10. The world looked forward to and enjoyed the new 007 film. The film created such excitement, that even the Queen of England went to see it.

Entertainment news and views vary and choices depend on individual taste. CNN news, Variety, and MSN have showcased online their choices as also a zillion other reviewers. While some based their lists on expert choices or the number of times a news story was read, others conducted online polls.

The Music in Gossip Girl Episode 1 – “Summer Kind of Wonderful” Season 2 Premiere

Gossip Girls first episode of the season was filled with denial, lies and then a whole lot of coming clean– and so was the music. True to the shows musical past, the first episode of the second season, Summer, Kind of Wonderful, was an eclectic mix of indie and pop tracks beginning with Reverse of Shade by The Windupdeads.

Reverse of Shade runs through the recap of last year and plays into scenes of summer with several of the main characters. Just as the new scenes of summer begin with Nate and his new best friend locked together at the jaw, the track Buzzin from Shwayze belts on in the background. The lyrics fit the mood perfectly even as Serena passes Chuck on the beach with a set of topless beach bunnies.

Another catch all song in the show was Fell in Love Without You by Motion City Soundtrack, which does a good job of capturing the strife, heartache and denial that most of the characters are so obviously feeling over each other. The song plays through two of Chuck scenes, including his trip to the airport to welcome Blair home only to see her with another man. The show ends with the song as well when Dan and Serena make up and meet on the beach after the White Party.

The rest of the show takes on an upbeat that is reflected with faster music and more of a poppy beat. At the White Party, Google Me by Teyana Taylor plays in the background as everyone mingles. Later, when Nate needs help making Catherine jealous, Paparazzi by Lady GaGa fills the void.