Monthly Archives: November 2019

4 Tips to Generate Publicity For Your Music Promotions Campaign

Regardless of where you are in your music promotions campaign, public relations is just as important in your promotional strategy as digital music promotions is. While digital music promotions is how you market and expose the music digitally, public relations is ultimately how you create a following. PR is the difference between being heard by the masses or being heard by a few, and the right PR muscle to successfully intensify exposure for your project will eventually lead to more sales.

Of course, the intensity of PR strategies that you implement in your campaign would depend on what phase of the campaign you’re in. If you are in the beginning phases of pushing a particular project and have yet to create a buzz or secure the support of DJs, then there is no way that the project would merit having national publicity unless you have an absolutely unique angle or story or a great track record. On the other hand, if you’ve been consistently building your fanbase and have the numbers to back it up and the support of DJs to show for it, then regional or even national publicity could go a long way in your campaign.

Despite where you are with your project and how it is progressing along, you still need PR whether it is just online publicity, exposure within the DJ community, or even regional or national publicity, your project still needs exposure in a major way. With just four simple tips to follow, you can generate positive publicity for your music promotions campaign regardless of how much buzz or credibility you have.

1. Press Releases. You need them. Get familiar with them. Besides being a natural way to distribute news for your campaign, press releases give you instant visibility in the search engines. With a well written press release, not only can you secure write-ups and reviews, you will also notice how Google and other search engines improve your searchability. The key to digital music promotions is all about optimizing online visibility.

2. Social Media Press Releases. You don’t just need a press release, you need one that is optimized for social media. If you don’t know what that is, then get to know it. Let’s face it. Media is no longer what it used to be and is now replaced by social media and citizen journalism (i.e. blogs).

3. Social Media. Don’t just create a profile page on social media networks- strategically use them to create conversation. In addition, create conversation with the right type of people in your social networks. If you’re an artist or record label and your ultimate goal is to increase your exposure, then people in your social networks should be journalists and writers, DJs, and other record labels and artists. Word of advice- Myspace is no longer the king of social media- it has been replaced by the new kings- Twitter and Facebook.

4. Email Lists. Build an extensive email database of people who would be interested in what you have to say and that includes media, DJs, industry tastemakers, and potential fans. Don’t have enough emails? Well, that’s where email blasts services come into play, but make sure they are credible and are able to generate positive results. Word of advice- organize your database into relevant groups. Although an email blast is one way to increase exposure, it’s also the easiest way to kill your exposure. You don’t want to make the mistake of sending a press release meant for media to your fanbase who would have no use for it. Likewise, you don’t need to send your mp3 to journalists if it’s meant to get DJs to break your single.

Best Places to Break-Up With Your Boyfriend

Has relationship gone a little stale? Have you felt a little stuck these past 6-months? Then it’s probably time for a change. If you’re certain that you want to break-up with your boyfriend then you’ve got to do it right. Assuming he’s a good guy, you’ll want to make sure that your break-up techniques will respect him as a person and what you once had as a happy couple. So take care and be thoughtful in your decision. Once you’ve decided when, then you’ve got to pick the perfect place. If you’re drawing a blank, then check out my suggestions below.

1. Public Library. This may sound a little weird, but if your boyfriend it prone to making a scene or crying, then the public library is sure to prevent this. He’ll have to remain somewhat composed, even if he’s itching to wail out at you. Remember to have tact and to pick a nice cozy spot. Once it’s over with, then you can both easily go your separate ways.

2. Dive Bar. Make sure there are lots of people around and the music is really loud. Have a seat on a couple of bar stools and break the news. As long as the atmosphere is just right, then he’s likely to take the news somewhat well. Just make sure he’s had a couple of drinks first.

3. Local Coffee Shop. This type of atmosphere also calls for a composed response. Just grab a couple of coffees have a seat and tell him you need to talk. Be calm about it and blend with your surroundings. He’s likely to be upset, but he’ll probably handle it better with a nice cup of Joe.

4. Public Park. If you’re expecting a big shout out match, then why not go to a public park? He can scream as loud as he wants, just make sure you aren’t near any young children playing. Wonder off into a more secluded area, have a seat on an outdoor patio set, and have it out. Then you can both leave in opposite directions.

Breaking-up is never easy. It’s stressful enough figuring out what you need to say, but you can’t neglect location. The location of your break-up talk can really make it an easier discussion. Just judge your boyfriend’s personality type and pick an appropriate place. And remember, if you live together, you should avoid breaking-up inside of your home. This will be both incredibly awkward and inconvenient.

Latest Craze – Collection of Latest and Popular Online Music Videos

The internet has made its presence felt almost in all areas. In recent years, it has widely captured the attention of all music lovers from all across the world and allowed them watch their favorite music videos online. Online music videos and songs have broken the blockade of language, society and country.

It doesn’t matter, you are looking for jazz song videos, old or the hottest new music videos, video info websites have provided an online platform to find the all kinds of music videos that you love to watch. In fact, videos info sites and video search engines has became the host for a plethora of online music videos both user-generated as well professionally produced. Besides this, these days there are many video info sites that have introduced the concepts like “vote-up”. The concept of vote up or down helps in knowing the popularity of the particular music video.

Online video websites beyond doubt has certainly brought an extraordinary video thrill across the web world. Indeed, one’s personal collection of various music videos seems to be the hottest obsession of internet users, especially among the younger generation.

Why collecting online videos are getting popular?

One of the major reasons is that one can keep a particular video in his or her own personal media collection. This has helped avid music fans who like to keep copies of music videos.

Another key reason for its growing popularity is now people need not have to wait for the music VJ to play their particular song. Besides this, you need not have to wait for long hours to watch your favorite artists perform or pass the time for your favorite music video to appear on the screen. Once you collect video, you have the convenience of watching the music video clips anywhere and anytime. With various video info websites, you have many advantages to enjoy online.

How to collect online videos?

Today the process of collecting music videos is very simple. These social video info sites offer the best way for you to collect your videos and share them with your social circle. It provides you with a personal channel where you can embed the music videos you have found on the web. By embedding those videos you make them viewable and remotely locate media files wherever and whenever you choose.

Collecting online music videos are nothing more than collections of hyperlinks pointing to music files located on websites throughout the Internet. Video websites generally permits you to stream the data in those music files you have found so that you can listen to the music contained in those files. When you press the “play button” associated with a hyperlink on any video info websites, the remote server hosting the song directly begins to stream the data that further allows you to hear and view the song.

Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.
After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.
‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.
There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.
Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.
If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.
Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.