Monthly Archives: October 2019

How to Gain Fans For Your Music Through the Internet

The internet is huge, especially for the music industry. How does a new artist in the music industry manage to climb out of the masses and get to and gain fans? It feels confusing doesn’t it?

Well there is good news and bad news:

1. The bad news is… that it is not really about being the best musician.
2. The good news is… most new artists are doing it really badly, so you can relax.

You just have to do it better than badly.

What do I mean by this?

I have been in the music industry for nearly 20 years actively, not just as an artist. I have worked on new music releases and gained the trust of new artists and established artist.

There was a stage that all one simply had to do is put together a good quality package of music, music video and great looking people. A club version release which you send to all your DJs contacts with a personal note about how much you have admired their incredible taste in music. A couple of plays and you would be on the road from club to club enjoying the rock and roll life stile. This is no longer the case

So what do you have to do now?

You need a cool group, artist, band. Then you are ready to pour out your thoughts to the masses.

So now you need to find fans. Your kind of people, they understand what you say and get excited when they see you. Yes, all your friends tell you that you are great but 20-30 friends do not make a career. Get a record deal and the record company would do it all for you. Now they expect you to arrive on the doorstep with your fans following behind. A that point it is question if you need an old style record company at all. But that is a different article.

You need to do more to get your own fans no matter what you do

There are many things you can do.

The Music Industry is still in a state of major change. One solution is to just wait until the whole thing settles down. See what the new playing field looks like and then release. You are likely to be at least 10 years older and that rock and roll life style won’t feel the same. You body will be too old for the late nights and the girls and boys will be too young.

My solution comes from a saying that I heard a long time ago.
“I don’t want a piece of the cake, I want the recipe!”

Take that energy you have inside. The one that says, “I know I have what it takes”. Point it in the right direction and let it lose. It has a good chance of getting you further than you are now.

The only thing that is certain is that the internet is going to be a major part of everyone’s interaction with music, artists, managers and of course Fans. From music, music videos to concerts, either selling music, selling tickets or even online concerts or online TV, the internet will become of the main areas that this will be carried out in.

We know this as a near certainty. You have hear those conversations as people hurriedly hand out YouTube addresses or MySpace friend suggestions. “Listen to this, they are great. They are going to be the next big thing”. They say to their friends on the bus or over the phone or even in a quick mail over the net mid work.. They need to be talking about you.

Fans… fans… fans….

In the music world we have long understood one thing and that gives us a huge advantage. We know that our fans are all me have and they are what make or break us. Understanding how to use the internet in the music business is learning how to transfer this ability to work with or fans to it.

There is good news and better news here.

1. the good news is that the internet makes it easy to talk to fans if you do it right and know and understand what you are doing..
2. the better news is that it is ALL FREE.

Breaking News – Mother Goose Gets Hit By Merger Mania

Mergers have taken over the world. My very first bank – Bell Federal – has long merged with LaSalle Bank, and now if I want to talk to someone about my mortgage, I have to call a place I never even heard of before – Troy, Michigan! Here in Chicago, Marshall Field’s has been swallowed up lock, stock and barrel by MACY’S – almost bringing about second Revolutionary War.

Now, just think about what would happen if our beloved Mother Goose friends were also to be bitten by the Deadly Merger Bug. Let’s start off with pretty Little Bo Peep. The same day that she found her sheep, she bumped into her old friend, Goldilocks, and they immediately went to the home of The Three Bears and did some negotiating – and they are now known as the jazz group, Peep, Goldi and the Bears. Now look at poor lean Jack Spratt. He and his hearty wife stopped to chat with Simple Simon as he was going to the Fair. Deciding to merge together, they made lots of dough selling their wares. And what about Old Mother Hubbard whose cupboard was always bare? She moved in with Little Jack Horner while he was relishing his Christmas pie, and they became known as H&H, Horner and Hubbard, and their business grew and grew and she no longer had any worries about feeding Fido. The Famous Three Blind Mice moved in to the cupboard, and made a nice comfortable home for themselves, but they continued to squeal an awful lot.

Little Boy Blue blew his horn one day and was overjoyed to discover that his music had led him to find that frolicsome twosome, Jack and Jill; the poor kids got lost as they trudged up that hill. They got together and created Jack and Jill’s Horn of Plenty English Tea Shoppe. One day the Cat and his Fiddle came over to cheer up Little Miss Muffet, who had fallen off her tuffet and then all got together as they went over to say hello to Old King Cole, who called on his Fiddlers Three and they incorporated themselves as Music a la Mode and played at the king’s fabulous birthday party. After quite a bit of trouble, Humpty Dumpty got himself together and limped over for needed rehab to the Old Woman Who Lived in a Shoe. She worked hard to get Humpty completely back to his old self, and he reciprocated by starting up Humpty’s Bedie-By Service, 24-hour care for tough toddlers.

Toadies – Play Rock Music

Remember this band?… It seemed like the Toadies ruled the air waves back in the mid 90’s, after the release of Rubberneck in 1994. One song off that album, “Possum Kingdom,” has even achieved somewhat cult status in recent years with new generations. Every song on that album was great, and then they just disappeared. Interscope records put the kabosh on their follow up album “Feeler,” which finally saw the light of day in 2010.

One of the things I always liked the most about the Toadies was the dark undertones in their music. I have frequently heard the Toadies called “alt-rock,” but they really defy most labels. Part grunge, part heavy drinking bar band, part west Texas/ZZ Top boogie, there is a lot to like about this band.

Well, the band from Fort Worth, Texas is back again. This time with Play.Rock.Music. The band has said in interviews that they felt more freedom recording this record than any other, that’s good news for us, as the Toadies are best when they are unbridled and doing what they do best.

The album starts out with “Rattler’s Revival,” a great rockin’ opener that made me very optimistic about the rest of the tracks. I was further rewarded with the next song, “Low.” This is my favorite on the album, a loud guitar rocker that makes you want to push the pedal down while your driving. This song has pumping guitar and rock steady drumming that goes back and forth from bass line only breaks, to dual guitar down strumming. Songs on the album like “Magic Bullet” and “Epic Castles” keep the tempo and energy up.

“Summer of the Strange” has that dark feel, and is all about losing control/hold. Lots of whining guitar and rumbling bass lines throughout.

The closest you get to “Possum Kingdom” on this release would have to be “Beside You.” A creepy song that says even though “you don’t really know me,” that “I’ll always be closer than you know.”

“Sunshine” is a twisted ballad, and another track that takes you back to Rubberneck, this time reminding me very much of “I Burn.” A slower tempo song with a rumbling bass line that builds into Vaden Todd Lewis’s trademark singing/screaming. The whole song keeps building and pulling back, like the New York Dolls classic “Frankenstein.”

The song “Animals” is another classic sounding Toadies tune, about our primal human urge. It’s another rocker that repeats “Tonight we’re just two animals.” Lots of tempo switches and a booming chorus.

“Laments of a Good Man” is a less serious song that is filled with jerky guitar and call and response versus. The chorus switches into a Rollins Band type slow, driving groove… “It’s so hard to be a man, to be a good man.”

Another style stand out is “We Burned the City Down.” This track is a full blown Texas blues/boogie track, complete with slide guitar. The theme is a nihilistic commentary current living, “no longer slaves to modern ways” we burned the city down…

The album ends with the slowest song (the only slow song… ) on the album, “The Appeal.” At over six minutes, it’s also the longest on the album. This track features some chorus effect guitar, and a bluesy backbeat. But don’t worry, there are some good build ups, but it never goes over the top like the rest of the album. You almost need the rest by the time you get to this track.

Electronic Press Kits – Why Every Artist Needs One And How It Helps Boost Promotion And Sell Music

A salesman needs a business card. A job applicant needs a resume. In the same manner, an artist /musician/band needs an artist profile. In music industry circles, artist profiles are called press kits, and now in this digital day and age, an Electronic Press Kit or EPK would always come in handy. An EPK is every musician’s business card or resume, and what does it aim to do? The bottom line is to SELL. It is a vital promotional tool that could help sell music online.

If an artist is signed to a music distribution deal, an EPK is one of the resource materials used by music distribution aggregators to pitch to online music stores such as iTunes, Amazon, among others. For concert and event promoters/organizers, club and show venue booking agents, an artists’ EPK could make or break a potential gig or event booking. And for music fans seeking more information about an artist, an EPK could establish that connection that could eventually build-up to a fan base.

What makes for a great EPK?

1. Artist Information
a. Bio or Profile = a brief yet concise write-up about the artist and his/her music. Include some personal background about your hometown, your childhood, your hobbies, your musical influences, etc., but make sure to tie it up on how these background information affected or shaped you as an artist.

b. Music work experience = if you are an artist who has done gigs in clubs, malls, local events, or even done some audio recordings like compilation albums, EPs, digital tracks, and the like, be sure to include these in your general artist information.

2. Music Listening Station or Samples/Previews/Music Streaming Links
Online EPKs are mostly built-in with facilities to host music files that could be used as listening or preview stations. Take utmost advantage of this facility. This is your chance for your music to be heard. Upload a snippet or even a full version of your song/s. At the end of the day, your music is worth more than a thousand words.

In line with this, music streaming links are often positioned along with “buy” or “share” links. In a music distribution standpoint, these ‘buy’ links give your audiences direct access to where they can buy or download your music. Once a listener likes what they hear, you should be feeding their impulse to buy. In the same manner, ‘share’ links are of equal importance. Statistics have shown that peer recommendation also propels a fan’s buying instincts.

3. Photos
It’s a blatant reality that music sells partly because of imaging. With the dawn of the MTV, fans are always curious and eager to see how an artist looks like. Photos also serve a professional purpose of providing news write-ups, album reviews, blog features, and the like, an accompanying image of the artist.

4. Press Section or Links
Perhaps at one point or another you have been written about by a music blogger, or a music site reviewed your album or song. It is best to provide a link to the site where the write-up was published, and/or place a quote or a section of the article where the writer put in a good word about you and your music.

5. Gig Sked/Calendar of Events
It has been said that one gig leads to another. Keep your fans updated where, when, and what time they can catch your live shows. Also keeping a reference of your previous gigs show potential promoters and booking agents that you are an experienced and bankable live performer.